Jeep Wrangler Rules the Off Road

Jeep is an iconic brand that has a rich heritage. It was the first SUV and has remained true to its humble beginnings as a rough work horse of a vehicle. Many competing models in the segment have changed direction over the years, becoming more of a mini van or wagon hybrid, than an off road vehicle while Jeep has remained true. The iconic Jeep Wrangler is a prime example of the off road spirit that Jeep embodies.

Vehicle development manager for the Wrangler, Jim Repp explains, "The last time we did research, 85 percent of Wrangler owners reported going off-road."1 That's a pretty large percentage, and it accounts for both the Jeep Wrangler Unlimited and the two-door Jeep Wrangler. When only the two-door model is considered, the off-road percentage increases to about 93 percent.

Jeep owners love of off-roading is only really matched by their love for their vehicles. Owners generally spend a lot of time modifying their rides to make them even more versatile. Repp also mentions that "Wranglers are modified 10 times more than any other vehicle."2 A lot of modification is inspired by the sub culture of Jeep owners who often get together and share their ideas at Jeep events or online.

While there are still a lot of off road vehicles being produced today, few really compare to new Jeep models. To learn more about Jeep and the various models available for sale, come by and see us at 1407 Royalton St in Waupaca, WI to talk with our sales team. You can also call us at (715) 258-3232 before your visit. We hope to hear from you soon!

Source: 1,2

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